We all enjoy a funny joke. But when you try to translate into a different language, it usually comes out dull, tasteless, and not funny. Even within the same language, a joke that is funny in one city is not so much in another. Same is true between a guy and a girl, younger and older. The same is true for conversations in general; they are tightly coupled with their cultural context, which could be a language, country, city, neighborhood, school, age, or what have you.
Making a social media service fit a given culture goes beyond translating the interface. Thats precisely what were trying to achieve with Zargow. To start, we added the tools so Zargow users can easily create their own Emoji and Stickers and share them with friends. We continue to work with users and artists in target regions to demonstrate how easy and culturally rich these Emoji and Stickers can be. Beyond Emoji and Stickers, we continue to work on creative ways to make Zargow more culturally adaptive, and deliver a richer experience.
We hope you enjoy it. Share with friends and have fun!